AIA Onelife - Branded online publication

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OneLife, brought to you by AIA Vitality, is about finding your further when it comes to health and wellbeing.

Whether it’s the day you nail your first ten push-ups, complete your weekly meal prep, or even those challenging days when you can’t seem to get out of bed, OneLife has a rich content ecosystem designed to provide the information, motivation and context to 'find your further'.

Created by the team at CHE Proximity, OneLife also boasts guest editors Alisa Camplin, Chris Judd, James Colquhoun and Shane Crawford.

Read more here.

Role: Editorial Creative Director

Skills: Content strategy, creative direction, editorial direction

 

Ingredipedia, independent podcast.

 

Ingredipedia is a factual food fight podcast. Every episode, we pick one ingredient and present three mind-blowing facts, anecdotes or uses for it. Want to know about how pickles fix your brain or how peanuts lost the civil war? It consistently tops the iTunes 'Food' charts and is approaching 100,000 listens.

Listen here:

 

Role: Co-Creator, presenter, producer, social media strategy

Skills: Broadcast, writing, podcasting

COS Melbourne Booklet

To launch Swedish retailer COS in Melbourne, Right Angle Studio were approached to create a Melbourne publication. The publication featured writing by notable locals (including me), Melbourne locations and a map of landmarks. The influencer-led strategy encompassed the contributors, photographer and distribution.

Role: Creative director, contributor

Skills: Curation, influencer engagement, writing, creative direction

 

 

Wheeler Centre, #discuss: Social Media Integration 

Melbourne's Wheeler Centre was a place for public discussion that wasn't getting talked about. So we turned to Twitter to create a memorable real world project. 

Clemenger BBDO.

Role: Lead Creative, Copywriter, Social Creative Director

Skills: Concept creation, leading a creative team in a real-time environment, influencer network, project management.

NAB, Footify FM: Digital Activation

Clemenger BBDO.

Role: Social Creative Director

Skills: Leading a creative team in a real-time environment, liaising in real-time with clients.

Tourism Victoria, Melbourne Remote Control Tourist: Digital Integration

Clemenger BBDO.

Role: Social Creative Director

Skills: Leading a creative team in a real-time environment, liaising in real-time with clients, influencer network, content creation.

Tourism Vic, Sticky Carpet Museum: Live Activation

Clemenger BBDO.

Role: Lead Creative, Copywriter.

Skills: Concept development, influencer networking, project management, curation.

Carlton Mid, Game Delay: Live Activation

ClemengerBBDO.

Role: Lead Creative, Copywriter

Skills: Concept development, project management.

Carlton Draught, Draught Pick: App & Supporting Comms

Clemenger BBDO.

Role: Lead Creative, Copywriter, Content Direction.

Skills: Concept development, talent direction, writing, content production, UX, app development

TVC Portfolio, 2004-2009

Campaign Palace, Clemenger BBDO.

Role: Lead Creative, Copywriter.

Skills: Writing, talent direction, project management.

Art Director: Shane Dawson